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Android VS Website

A mobile website is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over the Internet (for mobile typically WiFi or 3G or 4G networks). The obvious characteristic that distinguishes a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface.

Like any website, mobile websites can display text content, data, images and video. They can also access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping.

Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple's App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system. The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.


Which is Better – an App or a Mobile Website?
When it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app, but it's pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.
Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.

Advantages of a Mobile Website vs. Native Apps
If your goals are primarily related to marketing or public communications, a mobile website is almost always going to make sense as a practical first step in your mobile outreach strategy. This is because a mobile website has a number of inherent advantages over apps, including broader accessibility, compatibility and cost-effectiveness.

When Does an App Make Sense?
Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense:


  • Interactivity/Gaming – for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.
  • Regular Usage/Personalization – If your target users are going to be using your app in a personalized fashion on a regular basis (think EverNote) then an app provides a great way to do that.
  • Complex Calculations or Reporting – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think banking or investment) an app will help you do that very effectively.
  • Native Functionality or Processing Required - mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as click-to-call, SMS and GPS. However, if you need to access a user's camera or processing power an app will still do that much more effectively.
  • No connection Required – If you need to provide offline access to content or perform functions without a network/wireless connection then an app makes sense.

As with any project, when developing an app you want to ensure that your are getting an optimal return on your investment. What you want to avoid at all costs is the needless and expensive exercise of building an app to do something basic that can be achieved with a mobile website.

In Conclusion
As long as mobile remains a relatively new frontier, the "app vs web" question will remain a very real consideration for organizations seeking to establish a mobile presence. If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.

Hot and Not

Hot: Single-page Web apps
Not: Websites

Remember when URLs pointed to Web pages filled with static text and images? How simple and quaint to put all information in a network of separate Web pages called a website. New Web apps are front ends to large databases filled with content. When the Web app wants information, it pulls it from the database and pours it into the local mold. There's no need to mark up the data with all the Web extras needed to build a Web page. The data layer is completely separate from the presentation and formatting layer. Here, the rise of mobile computing is another factor: a single, responsive-designed Web page that work like an app -- all the better to avoid the turmoil of the app stores.


Hot: Mobile Web apps
Not: Native mobile apps

let's say you have a great idea for some mobile content. You could rush off and write separate versions for iOS, Android, Windows 8, and maybe even BlackBerry OS or one of the others. Each requires a separate team speaking a different programming language. Then each platform's app store exerts its own pound of flesh before the app can be delivered to the users. Or you could just build one HTML app and put it on a website to run on all the platforms. If there's a change, you don't need to return to the app store, begging for a quick review of a bug fix. Now that the HTML layer is getting faster and running on faster chips, this approach can compete with native apps better on even more complicated and interactive apps.

Hot: Android
Not: iOS

was it only a few years ago that lines snaked out of Apple's store? Times change. While the iPhone and iPad continue to have dedicated fans who love their rich, sophisticated UI, the raw sales numbers favor Android more and more. Some reports even say that more than 70 percent of phones sold were Androids.

The reason may be as simple as price. While iOS devices maintain a hefty price, the Android world is flooded with plenty of competition that's producing tablets for as low as one-fifth the price. Saving money is always a temptation.

But another factor may be the effect of open source. Anyone can compete in the marketplace -- and they do. There are big Android tablets and little ones. There are Android cameras and even Android refrigerators. No one has to say, "Mother, may I?" to Google to innovate. If they have an idea, they follow their mind.

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